2010 ATHENS CLASSIC MARATHON
Alpha Bank has been title sponsor of the Athens Classic Marathon since 2001. Alpha Bank, with the help of Corporate Promotions, changed its strategic approach to the sponsorship, moving from its previous objective of brand awareness and association with health, to delivery on the brand promise, deeper brand messaging and engagement.
Time: 1:00 am
Location: Panathinaiko Stadium
Address: Vasileos Konstantinou, Athens, Greece
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